Business Plan

Assume you are asked to develop a plan to provide more services in your current market, provide new services to your existing patients, or begin operations in a new market.  You will need to collect and analyze data on current utilization and the need for more services in the current and/or new markets to determine how many additional services could be produced, the additional revenues that will be earned, and the cost of additional labor supplies, equipment, and facilities.

A business plan is a document typically prepared to obtain funding and/or financing.

You will be using the four major elements: an executive summary, a description of the company or department, a marketing plan; and financial projections.

The overall business plan is built up as these individual segments are completed.


For this group assignment, you will create a formal PowerPoint (PPT) about your fictional Healthcare Business.  You are preparing a presentation for your executive leadership team. The business plan must be related to the healthcare field (e.g., a doctor’s office, a home healthcare practice, a new hospital, etc.). This assignment is worth 200 points.

A business plan’s FINANCIAL PLAN includes a current and pro forma balance sheet, an income statement, and a cash flow analysis. It allows leaders to make appropriate resource allocations, handle unforeseen complications, and make efficient, logical, evidence-based decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan package. Additionally, it can inform sales personnel, suppliers and others about your operations and goals. Your business plan should precisely define your business and identify your goals. It serves as your company’s resume (see course text Chapter 25).

Use the following questions below as a template and answer all questions. This presentation requires correct grammar, punctuation, and APA format, including in-text citation and reference list. This assignment is worth 200 points and is a GROUP project (same grade for all group participants). Points are for thorough content, creativity in the formal PPT and correct use of APA format. You are required to have a minimum of three (3) references and your references must from any combination of refereed peer reviewed journal articles, textbooks, and or credible Internet sources.

This assignment requires 10-20 slides (excluding Title and Reference Slide). The assignment should be APA format, typed and submitted on a PPT

Do not wait to begin working on your business plan, as it will take some time to complete and requires review by the FIU writing center (appointments fill up VERY quickly).

The business plan should include the following main elements (see Chapter 25, Exhibit 25.8):

  1. Title Page
  2. Table of Contents
  3. Executive Summary
    1. The executive summary should contain a well-written and concise summary of the entire plan: Concise summary AND SWOT analysis
  4. Organizational Plan:
    1. Describe your business. Name it. Describe your idea; purpose, mission, vision, background information, and description of the product and or service. The business must be related to the healthcare field (e.g., a doctor’s office, a home healthcare practice, a new hospital, etc.)
    2. Physical location where service and/or equipment that will be provided
    3. The department responsible for the budget
    4. The division responsible for operations
    5. The directly responsible supervisor
    6. Composition of the overall management team
  5. Marketing Plan (see Exhibit 25-3):
    1. Healthcare providers who will use the service or equipment
    2. New and/or established patients who will use the service or equipment
    3. Estimated portion of the market to be captured
    4. Competition and its impact
  6. Financial Plan (Fictional, REVIEW PAGES 338-339)
    1. The financial analysis for a business plan should contain a forecast of operations.
    2. This section should contain the numbers that illustrate how the service is expected to operate over an initial period of time (based on the requirements of your fictional organization).
    3. It’s possible your financial plan will at minimum have a cash flow statement and could possibly also require a balance sheet and an income statement.
    1. After your review of your fictitious (or real) entity, what are your thoughts?  What is the financial health of this entity?  What information would have been nice to further understand?
    2. Any commentary or “a ha” moments did you have?
  8. Reference Slide (APA format)
    1. Three (3) references (including citations throughout your document) in the body of the presentation.
    2. FIU Writing Center Review

Grading Rubric: Healthcare Business Plan Assignment

This assignment requires 10-20 slides (Excluding Title and Reference Slide). The assignment should be APA format, typed and submitted on a PPT.

Content Possible Points
Title Page: Student Names (First and Last), Student Panther ID  Number, Title of Business Plan 5
Table of Contents 5
Organizational Plan 40
Marketing Plan 40
Financial Plan 40
Executive Summary, Initial team outline, a-ha moments (part 7) 40
Reference Page:  Proper APA format for Three (3) references and citations in the body of the presentation is seen. Citations/references can come from a refereed/peer review journal article, course textbook, and or an Internet source.

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