Ageism And It’s Impact In The PR Field

  • What is Ageism and how Ageism is a problem in the PR field
    • Define ageism
    • Compare examples from other industries like business or finance where ageism is a problem.
    • How has ageism impacted the Public Relations Field.
  • The fact that social media seems to have increased and amplified the divide between generations inside and outside the workplace.
    • Younger people are being hired on to do Public Relations for Older well established companies too.
    • How is the old generation of PR Firms adapting to the meteoric rise of social media
    • How is this impacting hiring in old well established PR Firms.
    • New generation of PR Firms – How they operate social media
  • How each generation (Millennials, Gen x and Boomers) use technology and social media differently
    • How each generation views technology and social media
    • How this impacts their relationship with technology
    • How PR firms have evolved to cater to these different generations
    • How big brands hired a younger individual rather than a known PR firm to deal with their social media and to reconnect with their audiences
  • Research from websites and scholarly articles. In text APA Citations needed. Plagiarism Report Needed.Some Sample Articles : Bradley, D. (2020, May 10).  Does the PR industry have an ageism problem? Retrieved from Meisner, B. A. (2020). Are You OK, Boomer? Intensification of Ageism and Intergenerational Tensions on Social Media Amid COVID-19. Leisure Sciences, 43(1-2), 56-61. doi:10.1080/01490400.2020.1773983 Melendi, C. (2020, June 30). Generational Differences on Social Media: A Deep Dive. Retrieved from Rosales, A., & Fernández-Ardèvol, M. (2020). Ageism in the era of digital platforms. Convergence: The International Journal of Research into New Media Technologies, 26(5-6), 1074-1087. doi:10.1177/1354856520930905 Toby A. Cox / 2 July 2019. (n.d.). How Different Generations Use Social Media. Retrieved from

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