Your team will choose a brand from the brand list (under week 10) and research the current competitive situation and marketing efforts of your brand. Based on what you have learned, the team will then expand the product or service to a new market segment, or create a new variation of the product or service to develop objectives and a new marketing mix. Required at least EIGHT pages’ FULL content with double-spaced. Please follow the detailed marketing plan structure exactly to write your marketing plan paper.
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