Write in detail about unique selling proposition.
Develop a marketing plan for a small business (either real or fictional).
1. Cover Page
2. Executive Summary
3. Target Customers
4. Unique Selling Proposition
5. Pricing and Positioning Strategy
6. Distribution Strategy
7. Promotions Strategy
8. Contingency Plans
Need to write only “Unique Selling proposition” for a book store named Books & Crannies
Reference : Attached document for reference